Known for their generosity and novel marketing techniques, Circles.Life has seen increasing numbers of registered users. Just like their too-good-to-be-true #3dollarballer event, the company launched a zero-dollar mobile plan offering 1GB of data “with no strings attached”.
The Flexi Plan also comes with 30 minutes of talk time and 10 SMS messages. Flexibility will also be given to customers as they can choose to top up their data capacity – with S$8 for 1GB and S$12 for 2GB.
This flexibility is also extended to talk time and SMS messages, where for $5, subscribers can add an extra 30 minutes’ talk time with 10 free SMS messages.
“Technological evolution is reshaping the way businesses operate and the way people run their lives. That’s why we believe in empowering people by making digital access more available for everyone,” said co-founder Rameez Ansar in a press release. “For this reason, we released the Flexi Plan giving them access to the Internet with no strings attached.”
In an effort to better arm themselves in the data war with the other telcos in Singapore, the mobile virtual network operator (MVNO) formulated this plan for the market. This came as a timely release a week after another MVNO, MyRepublic, entered the fray and offered two new mobile plans to its existing customer base and those who supported its unsuccessful bid to be the country’s fourth telco.
The MVNO does not just stop there. Besides catering to Singaporeans’ large appetite for mobile data, Circles.Life is also tackling oftentimes expensive roaming charges. It is offering new pay-as-you-go roaming rates at 70 percent of the current ones in 34 countries, which will amount to S$3 per 100MB.
The company will also be partnering SingPost to bring its mobile plans to brick-and-mortar outposts, where from next week onwards, customers can sign up for the plans via its kiosks at the General Post Office, Sengkang and Woodlands post offices. The availability of this service will eventually be expanded to several other locations.
“The post office is an integral part of the neighbourhood, providing postal and other essential services to the community,” said SingPost’s senior vice-president for group sales Sara Kalle. “We are pleased that Circles.Life has leveraged our islandwide network of post offices to make it more convenient for people to obtain digital access.”