With Uber’s exit from the local market, Grab has since established its dominance in the ride-hailing industry, almost to a monopoly. Naturally, replacing UberEats, Grab has also launched its own food delivery service in Singapore on Monday (May 28), as it aims to position itself as a one-stop essential services app, beyond just ride-hailing.
Starting as a taxi-booking app in 2013, the Singapore-headquartered start-up has since ventured into bicycle rental, e-payments, micro-financing and package delivery.
Just a few weeks ago, GrabFood was only available in selected regions of Singapore, however, it is now available islandwide with “thousands of eateries on the platform”, said Grab.
Through its app, users can plan and order meals up to five days in advance without a minimum order and can, in addition, earn reward points on the GrabRewards system, which can be used to redeem other lifestyle products, such as food and beverage.
Besides the domestic market, GrabFood will also be launched in the South-East Asia (SEA) market within this quarter, in countries such as Indonesia, Thailand, Vietnam, Malaysia, and the Philippines.
My fellow lazy people, when you’re hungry but too lazy to get out of the house, you know what you can turn to!